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Honda Ensures Continued Stigma of Mini Vans

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So Honda helps debut the 2018 Odyssey like this:

Honda Minnie Van ... get it?

All dads who are trying desperately to keep hold of their masculinity areĀ grimacing now.

So Honda is tying some of its marketing to Disney, obviously. Their recently redesigned Odyssey is rolling out now, and you might evenĀ notice … if you look closely.

2018 Honda Odyssey

The redesign is so subtle that you might dismiss the look for the previous design. I expect that under the sheet metal, this is basically the same platform dating back to 2011.

Mini vans are relatively large vehicles nowadays. That makes for large pieces of sheet metal for the body panels. And like many automakers, Honda doesn’t know what to do with all that space. So they do what other lost designers do and design meaningless swoops that advertise “sorry, we didn’t know what to put here.”

Meaningless Swoops

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