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The Implications of a Delayed iPhone 7

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iPhone ?

Nikkei is speculating that the iPhone 7 won’t debut until 2017. And I’ve been wondering the same thing over the past few months.

So perhaps Apple will keep the iPhone 6 design around for a third year. Photos of alleged iPhone pre-production parts are appearing on the rumor blogs, and they look like … iPhone 6 designs. The most significant rumored changes are camera updates and no more headphone jack (which might lead to better water resistance).

Meanwhile, the rumor mill regarding iPhone’s switch to OLED displays puts that hardware change into 2017. Going with¬†OLED displays on an “s” year just seems unlikely to me.

If this is all true, it will be entertaining to see what they decide to call the 2016 iPhone 6 iteration.

Also if this is true, it might allow Apple to dedicate some time and resources to Siri. Other existing and upcoming virtual assistants from competitors are making Siri look neglected. In fact, Siri’s original creators recently demo’d Viv which seems to be leaps and bounds ahead of Siri. Apple’s 2016 WWDC might include a huge push for Siri. Rumors swirl that the voice assistant might get its own SDK for developers to better implement the technology in their apps. Also, dedicated Siri devices could be on the way to compete with Amazon’s intriguing Echo product.

While that sounds positive, a delayed iPhone 7 could further impact Apple’s stock price. Apple continued to sell a huge number of iPhones this year, but it showed¬†essentially flat growth from the previous year. Investors tend to hate that. And if there’s no shiny new technology to make up for an absent iPhone 7, the Apple stock will likely take another hit.

This is, of course, all speculation, and that’s fun. Time will tell, though.

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