Which Mac Do You Need?

When you start shopping for a Macintosh (or Mac) computer, there are a lot of things to consider: Laptop or Desktop? Which computer chip? How much memory? How much storage? Let’s focus on these and other features to consider.

But first, let’s consider the most important factor: How will you be using your computer?

Who Are You?

You might be a person who does light computing. Email, web surfing, shopping, and a video call with family and friends from time to time.

You might be a hobbyist who does the light computing tasks as well as photo editing and throwing together a video compilation from time to time. You might be a serious hobbyist who also edits complex videos with multiple clips, transitions, and color correction from time to time.

You might be a professional who relies heavily on your Mac to help you generate professional graphics, audio, and video projects so you can get paid from time to time.

To be honest, if you’re a professional-level Mac user, you know what you need. So this article really isn’t intended for you. Go get the heavy-hitting machine and go forth to create great things!

For the rest of us, you might be wondering how much power you need for your everyday tasks. You might be wondering if you need to max out the options to be certain you can edit your home videos in iMovie. This article is for you.

Upgradability

If you’re coming from the PC world, you’re familiar with upgrading computer components after you buy a computer. Apple hardware is different. Essentially all components are permanently assembled into the computer. Hard drives and memory are often soldered to the motherboards, and batteries are not user-replaceable. This allows Apple computers to be smaller, lighter, and more reliable. And this practice is making its way to the PC world, too, especially for laptops.

So it’s important to understand the different components that will go into your Mac, because you’re going to be stuck with them.

Desktop versus Laptop

Are you going to do your computing at one place? If this is the case, a desktop computer should be considered.

Are you more comfortable doing your computing at different places in your home? And do you like to pack up your computer and take it with you to coffee shops or to work? If so, then a laptop will likely be your best option.

For laptops, weight should be considered. Generally, models with smaller screens (13″ and 14″) are lighter at about 3 lbs (1.4 kg). Models with larger screens are bigger and heavier, so they’re not as easy to pack up and take with you and the weigh in at about 4 lbs (1.8 kg). An extra pound doesn’t sound like a lot … until you’re carrying it for a while. Trust me.

Preferred Display Size

MacBook laptops and iMac all-in-one desktops come with their own displays. And Apple uses premium displays and technologies. Sizes range from 13″ to 24″, and they’re gorgeous.

If you have your own display or have a specific display requirement, then Apple also offers the Mac mini and Mac Studio desktop computers to which you can attach your own display. There’s also a Mac Pro, but it is expensive and not intended for mortals like you and me.

Keep in mind that all Mac desktops and laptops can support multiple displays. You can attach a 4K monitor to your MacBook, and use it with the built-in display. You can have two or more monitors connected to your Mac Studio. Depending on the Mac model, there may be many more possible display configurations.

Form Factor Performance 

Historically, desktops have usually performed better than their laptop counterparts. Desktops are plugged directly into a power outlet, and they dissipate heat better than laptops which allows manufacturers to use larger, more powerful components. Laptops needed to be lightweight and run on batteries for several hours. Therefore, computing components generally needed to be small and very power efficient forsaking performance.

In 2020, Apple started using its own processing chips. The company’s CPU designs offer incredible efficiency resulting in very long battery life for laptops, and the computing performance is inarguably stellar.

Some benchmark tests report some cases of diminished performance in MacBooks due to thermal throttling. The Apple laptops have very small enclosures which challenge heat dispersion, but the lowered performance is negligible. In the vast majority of computing tasks, you won’t notice any difference in performance between Mac desktops and laptops.

Connectivity

Apple’s lower-end models offer fewer ports. The number and variety of ports increase as you move up the Mac model lines.

The MacBook Air has just a couple of ports. The 14″ and 16″ models of the MacBook Pro have many more. The Mac mini has seven ports. The Mac Studio has twelve ports, and they’re more capable than the Mac mini’s ports.

So consider how many devices you’ll want to physically attach to your computer. How many monitors? How many peripherals like keyboards, mice, and printers? Is having an SD card reader important? Consider these carefully. And keep in mind you can use port expansion dongles (such as USB hubs) on computers with fewer ports. For example, with an SD card reader dongle, you can use your camera’s SD cards on your Mac mini.

Storage

Apple’s storage options are painfully expensive. There’s no way around that. But you are getting quality. The solid state drives (SSDs) in Macs are very fast and very reliable over a long period of time.

Get as much storage as you need if you can afford it. You can save money with a smaller drive, but feeling limited for data storage might repeatedly frustrate you. And the good feeling from cost savings could evaporate quickly.

For exclusively light duty computing, the smallest storage option could easily suffice.

If you store a large music collection or have a lot of digital photos, then you will want more storage. You might want significantly more storage. As a rule of thumb, I suggest discovering how much storage you currently use (say, 400 GB), then double it (so 800 GB), and then round up to the next storage option (1 TB).

I would argue that storage should be the first option to consider upgrading when configuring your Mac. If you can afford only one upgrade, make a storage upgrade.

CPUs and GPUs

As mentioned earlier, Apple debuted their own processor chips in 2020. And they really are great. As of July 2022, Apple has a full M1 line of chips and a single M2 chip. The line-up is pretty straight-forward.

  • M1 – 8 core CPU, 7 or 8 core GPU, 16 core Neural Engine
  • M2 – 8 core CPU, 8 or 10 core GPU, 16 core Neural Engine
  • M1 Pro – 8 or 10 core CPU, 14 or 16 GPU, 16 core Neural Engine
  • M1 Max – 10 core CPU, 24 or 32 GPU, 16 core Neural Engine
  • M1 Ultra – 20 core CPU, 48 core GPU, 32 core Neural Engine

As you go up the model lines, you get some more CPU power. The difference between 8 and 10 CPU cores will be negligible unless you’re a business/professional user. Also notice that the M2 chip is not “twice as good” as the M1 chip. Don’t let the “2” mislead you.

Also, as you go up the line, you get more graphics power. This doesn’t translate to running higher resolutions or physically larger monitors. This graphics power means you will be able to tackle very complex graphics and video editing tasks with greater ease, and you can export your videos very, very quickly. Even the base chips can handle most complex editing tasks even for many creative professionals. So keep this in mind if you’re a hobbyist user.

For the simplest everyday computing tasks, the base M1 and M2 chips will effortlessly handle them. In the entry-level models of the MacBook Air and the iMac, Apple offers these chips with one or two fewer graphics cores. For this level of computer, you will not notice a performance difference. If you’re offered this lower-end chip, then consider it and save a little money.

The Pro model will offer better graphics and video performance for the hobbyist artist and video editor.

The Max model will provide extra performance for the computer user who uses graphics tools and performs video editing more frequently.

The Ultra model is overkill for anyone who is not running a graphics and/or video editing business. If you’re not in this league, then do not consider the Ultra chip. If you’re wondering whether you’re in this league, then you’re not.

Briefly, I want to provide a little more perspective on GPUs. For me, I really appreciate editing videos where I can freely move the playhead anywhere in the timeline (quickly or slowly) without dropping frames. This performance can be easily achieved with a M1 Pro chip with 14 GPU cores.

Neural Engine

Now, I won’t pretend to fully understand neural engines, but I know a little bit. App developers can leverage the neural engine to achieve some impressive results. It can help artists select subjects even on very complex backgrounds by using artificial intelligence. I think of it as the computing element capable of fuzzy logic. And I know there’s an engineer out there who’s probably ready to smack me for improperly using the term “fuzzy logic.”

Unified Memory (formerly Random Access Memory)

Apple include computer memory on the same chip as the processor. The overall chip architecture enables very fast access among the key computer components, and it results in a computer that runs very fast. The memory is shared among all those components, so Apple calls it Unified Memory.

For many models, 8 GB of Unified Memory is the entry-level configuration. For all everyday tasks, and even some hobbyist-level tasks. This amount of memory is adequate.

For computer users who run a few truly professional apps (graphics and video) at once, 16 GB is likely to perform very well.

When it comes to 32 GB of memory or more, those Macs are ready to work smoothly with many top-level professional graphics apps as well as video editors with extremely complex timelines (4K video clips, color correction, and transitions). If you are wondering whether you need 32 GB or more of Unified Memory, then 16 GB will likely serve you well.

Mac Models to Consider in 2022

So after reviewing all this information, which model, generally speaking, is best for which type of computer user?

Well, if we’re speaking generally, let’s speak in terms of Macs with standard configurations for each of the types of users: Everyday users, Hobbyist users, and Professional/Business users.

Everyday users: Aim for the MacBook Air, iMac, or Mac mini. With Apple’s chips in these models, they are essentially powerhouses for everyday computing.

Hobbyist users: Focus on a Mac mini with an upgrade of 16 GB Unified Memory or a MacBook Pro with an M1 Pro processor.

Serious Hobbyist user: If you just know your Mac will need a bit more gusto to do your tasks, then look closely at the MacBook Pro with the M1 Max processor or the Mac Studio. Both have a heavy hitting processor with 32 GB of Unified Memory. If you need more than this, then you’re probably a business owner in the graphics and/or video field.

I have a quick warning for the 13″ MacBook Pro. This model sits in a weird place. I argue that most people should not consider this model. Consider the MacBook Air with its similar specs, or consider the MacBook Pro models with M1 Pro chips. Unless the unique feature (the Touch Bar) of the 13″ MacBook Pro exactly meet your needs, other models are likely a better solution.

I hope this discussion has given you a bit of insight into each area that affects a Mac’s performance. If you feel you need to fine tune your thoughts before making a decision, reach out to an Apple Specialist. Make an appointment in a Apple Store if one is around you, or reach out to them via the Apple website.

All the best to you in your Mac purchase!

Improving Apple’s Product Names

Over the years, Apple has come up with excellent names for its products. Monikers like iPhone, Mac, and iPad are immediately recognizable and descriptive enough to know what these products are.

When it comes to sub-branding in the product lines, Apple is clumsy. And this clumsiness leads to consumer confusion. For instance, what “Air” means for MacBook is different from what “Air” means to iPad. Another example: “Pro” and “Max” relating to iPhone is very different from what these terms mean for the M-series chips that Apple installs in the Mac, iMac, and MacBook products.

Every now and then, confusion due to clumsy marketing creeps into conversations I have with friends and family members who are seeking input on Apple products.

Them: “So MacBook Air and iPad Air are the least expensive models, right?”

Me: “Not exactly. The MacBook Air is the least expensive MacBook, but the iPad Air is more expensive than the base model iPad.”

Them: [Looking at me confused]

So one day I found myself thinking about the Apple product lines as they are and how I wish they were. Yes, this probably sounds dumb. I don’t have all that much free time in my day, but I can’t stop thinking about such dumbness in the universe, especially when said dumbness comes from a company with a multi-trillion dollar market cap.

My Wish List for Apple Product Names

iPhones

  • iPhone SE
  • iPhone 14
  • iPhone 14 Plus
  • iPhone 14 Pro
  • iPhone 14 Pro Max

iPads

  • iPad Air [formerly base iPad)
  • iPad mini
  • iPad [formerly iPad Air]
  • iPad Pro (11″ & 12.9″)

MacBook Laptops

  • MacBook Air
  • MacBook (13″; M1-based) [formerly MacBook Pro 13″]
  • MacBook Pro (14″ & 16″; M1 Pro & M1 Max)

iMac All-in-One Desktops

  • iMac (24″; M1-based)
  • iMac Pro (27+”;  M1 Pro & M1 Max)

Mac Desktops

  • Mac mini (M1-based)
  • Mac Pro  (M1 Pro & M1 Max)
  • Mac Pro Max  (multiple M1 Pro & M1 Max chips)

M-Series Chips

  • M1
  • M1X [formerly M1 Pro]
  • M1Z [formerly M1 Max]

Okay, it’s off my chest. I’ll let you know when Tim Cook calls to express his gratitude to me…

Jony Ive is Great but Not Perfect

Jony Ive flourished under Steve Jobs’ leadership. In those days, Jobs was focused on simplicity, and Ive was masterful at creating it.

Some achievements were clearly great. Others arguable. A few were hamhanded.

There’s a saying that art can be whatever it wants, but design has to work.

The Misses

The mouse puck, the original iPod shuffle, and the Apple TV remote are exercises in forcing art to design.

Beauty Meets Stink

The mouse was an ergonomic disaster. The third generation iPod shuffle lacked buttons (yes, really). The Apple TV remote is the manifestation of a palindrome: Which way is up? (I always, always grab the thing incorrectly.)

In the pursuit to achieve thinness, Ive drove the effort to re-engineer the key mechanism on MacBook laptop keyboards. Thus, the traditional scissor key mechanism was eschewed, and the butterfly key was developed. This new invention reduced vertical space requirements from 1mm to 0.5mm. The butterfly keyboard has gone down in infamy as a true liability for Apple. The widespread reliability issues has spawned a multi-year warranty program to quickly replace failed keyboards for customers. One new MacBook hardware update was introduced and added to this warranty program on the same day. All to shave a half millimeter of MacBook thickness.

The Mad Pursuit of Hardware Thinness

Amazing that Scott Forstall lost his job for not apologizing for Apple Maps, but Jony Ive stayed completely under the radar on this one.

Painful But Good

Anytime he could, Jobs tried to advance the computing industry in many ways, and Ive realized many of those goals.

The iMac lost its floppy disc drives and then its CD-ROM/DVD drives. Apple lost these features first, and the industry eventually followed. Now that these things are gone, no one misses them.

These days, the pinch in convenience is the Thunderbolt 3/USB-C port. The evolution to this port is inevitable and comes closer to reality as each month goes by. Like before, Apple was the first mainstream hardware maker to unceremoniously dump all other ports for this new one. In a few years, no one will miss USB-A and the mini-USB, micro-USB, etc., ports and cables.

The Hits

Ive’s design skills were a vital part in Apple’s return to prominence. The industry-standard beige box was disrupted by colorful iMacs.

The iPod liberated our music from our immobile desktop computers with a revolutionary interface to access thousands of tunes in a device that literally fit in Jobs’ back pocket.

Inarguable Hits

And then there was iPhone.

A truly momentous device that revolutionized the awful mobile phone and personal info manager industry. It went on to conveniently bring communication technology to millions across the United States and billions around the world.

Now, that is a real legacy. So thank you, Jony!

2018 Mac mini Disappoints [Updated]

2018 Mac mini next to a Shame meter

On October 30, 2018, Apple debuted an updated Mac mini. The Cupertino kids did an admirable job updating the product, and the new price ($799, previously $499) seemed within normal Apple tolerances.

But the devil is in the specs.

If this is a desktop computer, the entry level specs aren’t impressive. And once you bump the options into mid-level desktop territory, you’re in for sticker shock.

In my opinion, a desktop computer serves as a desktop with these minimum specifications: A Core i5, 8 GB RAM, and 1 TB storage.

Let’s compare’s Apple entry level device with something more serviceable:

Mac mini
(entry level)
Mac mini
(desktop minimum)
Core i3 (4 core)Core i5 (6 core)
8 GB RAM8 GB RAM
128 GB SSD1 TB SSD
$799$1,699

Bumping the specs in just 2 areas adds $900 to the cost. Does upgrading a processor and solid-state storage really cost more than two entry level Mac mini devices?

I had hoped that the cost with the upgrades I sought would have been $1,199. If it had, I’d have placed my order.

Apple gives lip service to creating devices that provide the experience its customers desire. That gets interpreted as lip service when you look at the paltry entry level specs.

C’mon, Apple. You shouldn’t seek to fleece your customers to provide the expected “experience” you propose.

UPDATE … At the end of last summer (2019), I pulled the trigger on a Mac mini. I bought an Apple refurbished model with an i7 processor, 16 GB of RAM, and 1 TB of storage. The savings was close to $400 from new retail. Not bad.

Still, I feel Apple continues to offer utterly lacking storage options in its base Mac models. Living with 128 GB or even 256 GB of storage is not an acceptable “experience.” Solid state storage costs have dropped dramatically, and Apple should offer better base options to its customers.

Degraded Sound Quality on CarPlay When Using Waze

Waze, a Sad Face Emoji, CarPlay, and Music

Waze recently updated its app with several new features including a nice new feature where you can get the app’s attention by saying “Okay, Waze.” But it might have a downside.

I have a car stereo with Apple CarPlay, but I still prefer to use Waze rather than Apple Maps. Unfortunately, Apple does not allow third-party apps to draw graphics on the stereo’s screen via CarPlay. So I have a setup that allows me to see Waze on my phone while playing music or podcasts over CarPlay.

One day, I noticed that when I switched the phone to Waze, the music sound quality tanked. If I switched back to any CarPlay-enabled app, the sound became noticeably better. Finally, it occurred to me that I had updated Waze and enabled it to listen for “Okay, Waze.”

I turned off that feature, and the sound degradation issue ceased. I could switch to and from Waze without the sound quality suffering.

Granted, this is a fairly unique circumstance, but it might save someone somewhere a frustrating headache.

Holding Off on Apple’s iPhone X [Updated]

iPhone X

Apple worked too hard to get the iPhone X ready.

When the company couldn’t roll out the iPhone X with the iterative iPhone 8 and 8 Plus models back in September, that was the first sign. When KGI Securities guru Ming Chi Kuo kept releasing pessimistic supply chain reports, that was more bad omens. When, on October 25, Bloomberg reported this:

“As Wall Street analysts and fan blogs watched for signs that the company would stumble, Apple came up with a solution: It quietly told suppliers they could reduce the accuracy of the face-recognition technology to make it easier to manufacture…”

I doubt I was the only person who sold Apple stock that day.

So on iPhone X pre-order night, I slept. And I plan to just go about my day on November 3 when the iPhone X hits stores.

Why? I predict a ridiculous level of hype. I predict short supply until January or February 2018. I predict quality production issues. I predict Face ID problems (I’ll be happy to be wrong). I predict the iPhone X will be smoothing out by March 2018, and that’s when I’ll consider buying one.

Or not. I keep looking at my 6s Plus and thinking there’s nothing wrong or lacking with it.

Update (Nov 5, 2017): It seems my concerns about the performance of Face ID was overblown. Most reviews are decidedly favorable on this new technology. Meanwhile, I found Nilay Patel’s remark about Face ID in bright sunlight amusing:

Recent Apple products have tended to demand people adapt to them instead of being adapted to people, and it was hard not to think about that as I stood in the sunlight, waving a thousand-dollar phone ever closer to my face.

Thoughts About the 2016 MacBook Pro Laptops [UPDATED]

MacBook Experience

Apple’s new MacBook Pro laptops were shown on October 27 to a relatively small audience at the company’s headquarters. The machines were redesigned to be smaller with a respectable offering of hardware options in processors, RAM, storage, and graphics horsepower. The highlight, of course was the Touch Bar with Touch ID which offers innovation for the tired row of function keys along with fingerprint security.

Touch Bar on MacBook Pro

The only surprise was the significant bump in price over the predecessors. And for me, Apple seemed to apologize for this by offering a less expensive MacBook Pro without the Touch Bar and half the USB-C ports.

Apple executives seemed to be prepared for this reaction and conducted an unusual interview with Cnet reporters. I can’t recall such an interview at previous product launch events.

During this interview, Apple asserted that the MacBook Pro models were designed to an experience and not a price point. I’ll take them at their word, but the prices are still too high. Comparably equipped premium Windows computers aren’t cheap but are much more affordable. So the whole designed-to-an-experience-and-this-is-what-it-costs argument is kind of hollow.

If the experience was paramount, the MacBook Pro line would start off with 1 TB of flash-drive storage.

Another point on the steep price: The day after the launch event, Amazon had a Touch Bar-equipped MacBook Pro discounted $200 and the non-Touch Bar MacBook Pro discounted $360. Hmm.

In the past, Apple has poked fun at Windows PCs with touch screens. Their opinions were arguably valid, but their actions might not be fully in line with their words. With the large trackpad and the new Touch Bar, I’d argue Apple is making everything “touch” except the screen. I don’t intend this to be an outright criticism of Apple, but it’s something to consider.

And finally, let me pick on Apple about input/output. The MacBooks appear to be all going to USB-C/Thunderbolt 3. While this creates an uncomfortable period where there are few directly compatible peripherals, I feel this is the right way to go. USB-C is the future. It powers devices, runs video/audio, and offers very high data speeds. And each port can do more than one thing per connection. What’s not to love about USB-C?

Meanwhile, the iPhone still uses Lightning connections. And the latest iPhones, the 7 and 7 Plus, courageously lost their headphone jacks (but you can still connect your wired headphones to the new MacBook Pros). To do right by their customers, Apple needs to lose Lightning in favor of USB-C on the very next iPhone.

That has to be obvious.

Don’t get me wrong, I find the new MacBook Pro laptops very attractive. They’re top of the line and will perform very well, I’m sure. But I can’t bring myself to afford the one I want right now. Perhaps more of the discounts Amazon previewed will become more widespread soon.

So … my waiting continues…

Sad German Shepard Waiting

UPDATE Oct 30, 2016: So this is part of the designed experience? The right-hand side USB-C/Thunderbolt 3 ports have reduced performance. I know this would only be noticed by few users, but still…

The Implications of a Delayed iPhone 7

iPhone ?

Nikkei is speculating that the iPhone 7 won’t debut until 2017. And I’ve been wondering the same thing over the past few months.

So perhaps Apple will keep the iPhone 6 design around for a third year. Photos of alleged iPhone pre-production parts are appearing on the rumor blogs, and they look like … iPhone 6 designs. The most significant rumored changes are camera updates and no more headphone jack (which might lead to better water resistance).

Meanwhile, the rumor mill regarding iPhone’s switch to OLED displays puts that hardware change into 2017. Going with OLED displays on an “s” year just seems unlikely to me.

If this is all true, it will be entertaining to see what they decide to call the 2016 iPhone 6 iteration.

Also if this is true, it might allow Apple to dedicate some time and resources to Siri. Other existing and upcoming virtual assistants from competitors are making Siri look neglected. In fact, Siri’s original creators recently demo’d Viv which seems to be leaps and bounds ahead of Siri. Apple’s 2016 WWDC might include a huge push for Siri. Rumors swirl that the voice assistant might get its own SDK for developers to better implement the technology in their apps. Also, dedicated Siri devices could be on the way to compete with Amazon’s intriguing Echo product.

While that sounds positive, a delayed iPhone 7 could further impact Apple’s stock price. Apple continued to sell a huge number of iPhones this year, but it showed essentially flat growth from the previous year. Investors tend to hate that. And if there’s no shiny new technology to make up for an absent iPhone 7, the Apple stock will likely take another hit.

This is, of course, all speculation, and that’s fun. Time will tell, though.

Does Apple Music Still Mess With Your Song Collection?

Apple Music Plus Your Song Colleciion Equals Confusion

After almost a year, can Apple Music be trusted to work with your existing music collection? The heated debate continues. But my take on it is: NO! Apple Music should not be allowed to touch your music collection.

However, if you haven’t meticulously curated your collection, then perhaps you won’t care when Apple Music randomly changes your album art or mixes up your studio and live tracks among other odd behaviors.

Apple Music manages (or man-handles) your music when you turn on “iCloud Music Library” on the General tab of iTunes Preferences.

iTunes Preferences

In my own experience, having iCloud Music Library on changed album art for a significant number of my songs. It also mixed up some tracks in completely illogical ways. I would find one of my songs, tap it, and something else would play. Some of my more obscure tracks never appeared in Apple Music at all, but I could find them on my hard drive.

Thankfully, just turning off iCloud Music Library restored my collection without having to retrieve everything from a file backup. But I have had friends who were not so lucky.

While I loved having my playlists synchronized on my computer and my phone, I had to turn off iCloud Music Library. I could not find a way to only sync playlists. And if I could, I would.

Otherwise, I love Apple Music! I pay for it, because the music discovery is terrific. The handpicked playlists are fun to explore, and the radio serves up terrific tunes. And just about all the tracks I want are just a search away. And using Siri to cue up music is just wonderfully convenient.

There’s always hope that iOS 10 and MacOS 10.12 will resolve the iCloud Music Library problems, but I’m not holding my breath…

Sources:

iPhone and a Changing Marketplace

$ iPhone

$ iPhone

Just the other day, Apple reported flat growth in iPhone sales for the first quarter of its fiscal year 2016. Keep in mind the number for sales (and revenue and profit) are phenomenal, but it’s still the first lack of significant growth in the product line’s history.

Here’s a quick thought about a market factor that I believe will be a challenge for iPhone going forward: Carriers are dropping the 2-year contracts. And because of that, customers are seeing the true cost of their iPhones.

I’ve done the math for my family, and dropping the 2-year commitment and paying for our phones resulted in reduced cost over the same time period. That is based on our usage, of course. Your mileage may vary.

But the on-contract price of $199 or even $299 is mentally more appealing than $750 or $850. These higher prices are now being explicitly exposed to buyers. And while consumers are still buying at those prices, I suspect that they will do it less often in the future.

Other factors certainly play into this consumer behavior. Economic conditions around the globe are relatively volatile. The smart phone market is clearly maturing with fewer distinct and meaningful new features being added to the annually updated devices.

So Apple will need to consider dropping the prices of their phones (gasp!).

Apple’s leaders are not stupid. They’ve certainly been aware of these trends and what the company will need to do to adjust.

Just my two cents for today…